It sounds a little old school to some new marketers, but no matter what your opinion on the newspaper ads, they are still a powerful form of print media. As such, they allow you to really target your marketing campaigns for maximum return on your investment. A master marketer is always an expert at targeted marketing.

Why the classified ad?

Consider AdSense ads and Google, I am sure you have heard of Google, you know…..the multi billion dollar company?! Think about the format of an AdSense ad. You get a headline and three lines of text. Google have simply used the already successful classified ad format and translated it the online medium.

Newspaper Classified Ad Benefits

Newspapers have a mass media reach. A little research allows you to target market penetration and target specific lifestyle just to name a few characteristics.

By design, newspapers segment demographics, and geographic locations with wide audience reach.

Almost immediate results from ad request to ad publication. Newspapers truly are the fastest print vehicle with a quick turn-around time. Classified ads can often run the next day or within the same week of your request being received.

Inexpensive – reach a large group of people for the lowest cost. When you consider CPM rates being charged for online email and ezine advertising, newspapers give you a much larger bang for your buck.

Permanence – readers can clip ads and refer back to them later. Plus when the reader is not sitting in front of a computer with instant access to the internet, there is much less comparative ‘shopping’ – of course that is not to say that people who read newspapers aren’t going to do their homework on you and your opportunity!

Repeated exposure – 50% of professional adults read a newspaper as part of their daily routines and by doing so offer consistent exposure to your advertisement.

Advertising.